Marketing to potential visitors today largely depends on having an effective presence on the internet:  

  • According to Forbes magazine, 97% of people now prefer to find businesses online;
  • Figures from Amadeus show that 60% of leisure and 41% of business travelers now make their own travel arrangements;
  • Statistic Brain claims that, last year, nearly 150 million individuals made their reservations via the internet.


English undeniably is the language of the internet. English is regarded as the first "world language". On the internet, 1.5 billion people can follow material in English.  Due to Guatemala's proximity to North America and its accessibility from Europe, the vast majority of potential visitors to La Antigua are proficient in English, and will be searching the internet in that language.  With the comparatively high spending power of English-proficient travelers generally, they clearly form a priority target market.

​​​Content marketing such as with an own blog, is far more effective than paid marketing (where you buy advertising space).  This infographic by SMX illustrates the superiority of earned exposure through own content, compared to paid advertising:

  WHY YOU NEED A PRESENCE ON THE INTERNET, IN ENGLISH, FOR YOUR BUSINESS

AS A LOCAL BUSINESSMAN, YOU KNOW THAT LA ANTIGUA GUATEMALA IS BLESSED TO BE THE PREMIER TOURIST DESTINATION IN CENTRAL AMERICA, THANKS TO ITS BEAUTIFULLY PRESERVED HERITAGE. IT IS ALSO ONE OF THE WORLD'S LEADING CENTERS FOR LEARNING SPANISH AS FOREIGN LANGUAGE. LA ANTIGUA BOASTS VERY MANY EXCELLENT HOTELS, RESTAURANTS, LANGUAGE SCHOOLS AND OTHER TOURISM-RELATED BUSINESSES. IT IS CLOSE TO THE RICH NORTH AMERICAN ENGLISH-SPEAKING MARKET, AND ACCESSIBLE FROM EUROPE, WHERE MOST TRAVELERS USE ENGLISH TO SEARCH THE INTERNET. 

YOU KNOW THAT, FOR EFFECTIVE MARKETING, YOUR BUSINESSES NEEDS TO PRESENT ITSELF ON THE INTERNET, INCREASINGLY BY MEANS OF VIDEO AND A BLOG WITH ORIGINAL CONTENT, PRODUCED IN FLUENT ENGLISH.  BUT WHERE CAN YOU FIND, LOCALLY, A STUDIO THAT CAN PROVIDE YOU WITH AN AFFORDABLE, EFFECTIVE ONE-STOP SERVICE? ONE THAT OFFERS, UNDER ONE ROOF, THE DESIGN OF WEBSITES, THE MAINTENANCE OF BLOGS AND SOCIAL MEDIA, THE PRODUCTION OF HD VIDEO AND THE CREATION OF MARKETING CONTENT IN NATIVE-SPEAKER ENGLISH AND SPANISH?

Effective internet marketing requires four things:

  • Technical and marketing know-how, including SEO;
  • high-quality recording equipment, design software and editing suites;
  • Fluency in English and Spanish, to native-speaker standards; and 
  • creative talent.

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For examples of our work, simply click on each of the following:

VIDEO

BLOG

WEBSITE 

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Each project deserves to be unique.  Please contact us for a free exploratory session to discuss your needs. You can be sure that we will beat any other offer.  Willem can be reached on (+502) 7791-0042, or via WhatsApp on (+502) 3239-3049 or by e-mail: willem@grexpa.com. Do not hesitate to write or speak to him in Spanish; he will definitely respond to you in the language of your preference.

AIM - Antigua Internet Marketing - offers all of the above, in a convenient one-stop shop. Affordable and flexible, we can tailor your internet presence to your needs.

We can design you website, develop & manage your blog and e-mail blasts, prepare HD videos targeting your particular market segment (it is anticipated that video will soon form more than 70% of all marketing material) and manage your social media presence.

You know that content marketing is the most valued by internet searchers, and is also the most cost efficient. You know that an effective blog, with regular posting of original content in English, is also the best means to bump up your Google search ranking.

We can curate your blog, ensuring regular postings with high SEO efficiency, leaving you free to manage your business while we attend to the headaches of creative writing.

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